Whether you’re selling a product, wanting to demonstrate your abilities or conducting a presentation, video brochures add a unique element. Video brochures give your audience a memorable experience and for many businesses, they still aren’t a tried-and-tested asset. We appreciate it’s sometimes hard to know where you can use them, and what they’re most appropriate for so, here’s a rundown of the six ways we see businesses use video brochures successfully.
Pitches and Sales Presentations
After a pitch or sales presentation, you want to leave your audience wanting more. You want them to remember you above anyone else competing for their attention. Here, you can use video brochures to give them far more detail than a traditional print or digital brochure would. This is your opportunity to stand out and video brochures are a great way of engaging in a personal and memorable way making a bigger impact.
Account-Based Marketing
With more and more businesses using ABM, it’s increasingly important to create relevant, personalised content for your target accounts. You want to stand out from the crowd, and ensure your communications are memorable and sometimes personal. We offer two services, and both offer personalisation options in different ways. When producing via the Far East we can produce your video brochure with an inside pocket, this allows you to create a personal letter to the recipient and pop in the pocket, included in the letter may be a personalised URL or Qr Code. Alternatively, why not enquire about our UK Express Service offering a 7.0”High Definition All Angle Viewing Screen produced in a hardback book format which can be personalised on the outer or inner covers.
Direct Mail
Direct mail is making a resurgence due to decreasing outbound email responses, and is a highly effective way to target your audience. But as so many people use this channel, it can be hard to stand out and get seen. If you deliver a high quality, tactile package – you’re likely to increase your open rates. As video brochures combine both print and digital, without being bulky you get the best of both worlds. You can include your most engaging and relevant video content while showing your print creativity. Recipients of the brochure are likely to show it with their work colleagues making it a highly shareable medium.
Branding and Awareness
Whether you’re re-branding an existing business, launching a new one, or creating more awareness, you may be missing a trick if you don’t use video brochures. According to a HubSpot survey, consumers want to see videos from brands, over all other assets, including emails, newsletters and blogs. The survey also found that video is the most memorable kind of content to send out.
Events and Tradeshows
At events and tradeshows, your time with potential customers is limited. Not only are you fighting for their attention over the noise and hubbub of the event, but you want them to remember you long after they leave! And this is where your challenge is: they’ve probably spoken to many other businesses, so you need to ensure you stand out. As video brochures are physical, you can give them away at the event and ensure your visitors have something to remember you by when they get home. And as you’re providing video over written content, it’s easier for them to remember who you are and how you act. Video brochures let people watch content at their own convenience, and because you can fit so much in, you don’t need to worry about giving people your full sales pitch at the event.
Case Studies and Testimonials
Using case studies and customer testimonials in your sales and marketing approach aren’t new. But using video case studies will have a much higher impact. I.e. an explainer video helped Inbenta improve their conversion rates by 20%. Potential customers can see exactly who you’ve worked with, and even get an idea of the work you’ve done. You can create a long-lasting impact with video case studies, and it’s easier to portray more emotion and conviction.
To see how we can help you use video brochures in your business, get in touch with Alicia or Lilly in our Sales team on 0844 225 3106 or why not email us.