The Video Effect
Video massively outperforms traditional print media by increasing the reach of marketing campaigns and can boost your direct mail response rate by as much as 45%.
80% of people prefer to watch video than read text messages.
70% of people retain more information through video.
46% of people say they would be more likely to seek out information about a product or service after seeing it in a video.
BUT… print engages with our minds and a physical item can often provide a better representation of your business to clients. Direct mail also allows you to carefully target specific people.
The inescapable conclusion is that combining video and print in a way that can be mailed directly into the hands of your target audience is an extremely powerful and effective marketing tool. It clearly stands out from the thousands of other messages fired at us every day and can be used to:
• Communicate important messages
• Rapidly build industry awareness
• Reach and penetrate new markets
• Drive incremental sale growths
• Retain and grow customer loyalty
• Inform and influence key partners
The specific applications of video brochures are endless. They can be used for product launches, event invitations, business cards, to tell your story, or simply to provide useful information about your company and services. The only real limitation is your imagination.
The Viral Effect
A key benefit of Vidioh is that its originality and wow factor will encourage the recipient to show their Vidioh card to colleagues and friends alike, increasing the reach of your campaign and with response rates as high as 45%. Video brochures can massively outperform traditional print media and delivers excellent ROI. Vidioh has quickly caught the imagination of large global businesses, including Xerox, VeriSign, Hitachi Data Systems and the QE2