MVF is a successful lead generation company that had a very good idea of who they wanted to talk to – but [...]
Make your visual marketing campaigns full of inspiration with our go-to resource on how to find graphic + print designs.
As marketers find innovative methods to attract and delight audiences, video content is becoming the ‘go – to’ medium to rise above and cut through the noise.
Video marketing first appeared on our television sets in the late 1940s and has become a key component of our media culture.
Electric Airwaves needed a piece of marketing collateral to support their new business development process. It needed to demonstrate who they are and what they do in an engaging and compelling way since documents and PDFs have limited appeal to time-poor potential clients. View More…View More
From the simplicity of Google’s multicolour lettering to McDonald’s famous golden arches and Coca-Cola’s classic typography, visual branding has become synonymous with human culture. Whilst graphic and print design are generally known to be closely associated with marketing and advertising, exceptional design is more than simply a byproduct of business success, it drives it in [...]
Some of the most successful direct marketing campaigns have been crazy, innovative and sometimes even ground-breaking. Today, we’re looking at what made these campaigns so successful and the thought processes behind them. While there’s no magic formula to a successful campaign, every campaign strives for that one goal, to be unique and memorable. So, we’ve handpicked 10 of [...]
As consumers, we are constantly bombarded with advertising and marketing messages every day and it can be difficult to distinguish what is useful, and what isn’t. The simplest solution is to discard them all, as we quite simply do not have time to sift through each message and make decisions on how we might react. [...]
RM Results, who create powerful technology and provide expertise to streamline every aspect of the exam cycle, launched a new video in early 2014 called ‘Life Cycle of an Exam.’ They wanted to use something that provided the wow factor, and so got in touch with Vidioh to discuss and create their campaign. Working closely [...]
Video marketing is all the rage but crafting compelling and engaging videos is a task that defeats many marketers, and since video campaigns are often costly and time-consuming, there’s an even greater pressure to achieve performance and results. Table of Contents1 Video Marketing and Psychology1.1 Video Psychology Fundamentals1.2 Concept: The Serial Position Effect and Familiarity1.3 [...]
Despite our position at the top of the planetary food chain, a 2015 study from Microsoft showed that the human attention span is actually shorter than that of a goldfish. It also showed that our attention span has decreased substantially from 12 seconds to around 8 between the years of 2008 and 2013. Whilst the [...]
Video has become an intrinsic component of the internet’s enormous content mass. The content creation landscape has shifted to accommodate this relatively new form of media with an estimated 74% of internet traffic today being video traffic. If you take Facebook, Twitter and Instagram into account, you can really see the full scale of video’s [...]
In the era of modern content marketing, video has become a cornerstone for brands and businesses looking to increase their reach, awareness, leads and ultimately sales. It’s no wonder that the marketing world is now buzzing with guides, articles and research papers that cover every aspect of video. The effectiveness of video marketing is clearly [...]
Our client, Maasai Marketing Services, did just this for one of their clients Ryobi. Ryobi wanted a creative and engaging way to invite their clients to their Consumer Conference in April of 2014. Maasai opted for three videos. One informing their audience of what they can expect at this years conference, and two more giving [...]
A big thank you to everyone who visited our stand at Marketing Week Live. It was a fantastic event that enabled us to meet lots of new faces and demonstrate our products, which has generated a massive interest in Vidioh. Video brochures are continuing to attract great interest from a lot of people in a [...]