Other forms of print media may come and go but even widespread digitisation of business, commerce and communication can’t fully shake the humble business card out of our pockets and...Continue Reading
Despite the heavy digitisation of marketing and advertising, direct mail is personal, targeted and with its proven historical effectiveness, it has the sticking power of familiarity. In the marketing mix,...Continue Reading
Video marketing is all the rage but crafting compelling and engaging videos is a task that defeats many marketers, and since video campaigns are often costly and time-consuming, there’s an...Continue Reading
Despite our position at the top of the planetary food chain, a 2015 study from Microsoft showed that the human attention span is actually shorter than that of a goldfish....Continue Reading
Video has become an intrinsic component of the internet’s enormous content mass. The content creation landscape has shifted to accommodate this relatively new form of media with an estimated 74%...Continue Reading
In the era of modern content marketing, video has become a cornerstone for brands and businesses looking to increase their reach, awareness, leads and ultimately sales. It’s no wonder that...Continue Reading
From the simplicity of Google’s multicolour lettering to McDonald’s famous golden arches and Coca-Cola’s classic typography, visual branding has become synonymous with human culture. Whilst graphic and print design are...Continue Reading
Video marketing first appeared on our television sets in the late 1940s and has become a key component of our media culture. It’s likely that most people can recall a...Continue Reading
Direct mail dates back to the earliest days of sales and marketing. While some business owners might think of direct mail as a seemingly old-fashioned marketing strategy, in truth, it’s...Continue Reading
Some of the most successful direct marketing campaigns have been crazy, innovative and sometimes even ground-breaking. Today, we’re looking at what made these campaigns so successful and the thought processes...Continue Reading
