The London Boat Show is fast approaching and with that comes the opportunity to network and show off your products and services in their best light. Being luxury events, boat shows demand you go that extra mile when it comes to attention to detail.
If this is a key market for you, you’ll want to be sure you stand out from the crowd and leave a lasting impression. When it could be the finest of details that determines whether it is you or your competitors’ products that win the day, it is crucial that you do something memorable to cement your business in the minds of visitors.
Video brochures can give you that edge, that memorability and importantly, that difference.
Traditional marketing is effective, and direct mail continues to thrive with companies experimenting with tactile pieces and other variations. However, at an event where visitors are sure to return home with a ruck sack full of pamphlets and promotional material, it takes something special to stop yours being stuffed into a drawer along with the rest.
Video brochures don’t just command attention, they demand it. Combining print, audio and visual, you can present an entire direct marketing piece that effectively communicates your message; a product that cannot be ignored.
Video brochures can be used in a variety of ways to support and enhance your experience at this years boar show.
Invites – They make fantastic and creative invitations for important clients. You can provide an introduction to your company, products and services and there is the opportunity to entice them to visit you at the show first, ahead of your competitors.
Takeaway Pieces – Takeaway pieces are important at events. They let visitors assess what they have seen, and provide information that will help them make a decision. Video brochures will stand out amongst the other takeaway pieces and offer you a better opportunity to provide information via print, audio and video. It lets you create a personal takeaway piece, and one that is sure to stand out in their memory.
Promotional Tools – Use video brochures to present a virtual tour highlighting the best parts of your boat and to present your employees and service. Fully branded, you can include additional material and make sure that your guests have all of the information they need, in a complete package.
These are just a few ways that you can use video brochures to engage with visitors at the upcoming boat show. There are countless other uses with the only limit being your imagination.
So, make sure that this year you go that extra mile and leave your visitors with something impactful, memorable and informative that will help them to recall their visit, experiences and options from the boat show.
There are some important dates that you need to keep in mind, should you want to launch your video brochure campaign.
If you would like delivery in the first week of January, we will need approved artwork, splash-screen and video by 12:00pm on the 14th December 2015.
Another holiday to be aware of is Chinese New Year. The holiday runs from 4th February 2016 – 16th February 2016 and nothing will go in or out of China during this time. If you would like your order delivered prior to this shut down. we will need approved artwork, splash-screen and video by 12:00pm on the 15th January 2016.