As consumers, we are constantly bombarded with advertising and marketing messages every day and it can be difficult to distinguish what is useful, and what isn’t. The simplest solution is to discard them all, as we quite simply do not have time to sift through each message and make decisions on how we might react.
As a business, the aforementioned problem resonates all too clearly as it is our messages that are being ignored or simply disregarded. While customers and potential customers may look at your marketing piece, is there enough to entice them to respond to it?
The marketing sphere is becoming more and more crowded so standing out from the crowd is one thing, but increasing your response rate is another, and it is vital to the success of your direct mail marketing campaigns.
W7’s client was looking to increase the response rates of their direct mail campaigns and we were thrilled to work with them to help them to achieve this. The results spoke for themselves, and their client saw a great increase in response rates to their campaign.
“Our video card B2B campaign for our client is currently delivering a 25% conversion rate to appointments. On the previous campaign our client converted 10% of the recipients to accounts. How about that?”
There is no question as to the power of video marketing, as part of your marketing arsenal, and using Video Brochures as a means to distribute your valuable video content will increase your ROI, response rates time and time again and provide an all-round marketing solution that will ensure that your message is heard and acted upon.
If you are looking to increase your direct mail response rates, please feel free to get in touch and we would be more than happy to help. Call Alicia today on 01628 880 880 or contact us.