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Video Marketing
Video marketing is all the rage but crafting compelling and engaging videos is a task that defeats many marketers, and since video campaigns are often costly and time-consuming, there’s an even greater pressure to achieve performance and results. Video Marketing and Psychology We all probably have an understanding of the link between marketing and psychology...
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Optimal Video Length Featured Image
Despite our position at the top of the planetary food chain, a 2015 study from Microsoft showed that the human attention span is actually shorter than that of a goldfish. It also showed that our attention span has decreased substantially from 12 seconds to around 8 between the years of 2008 and 2013. Whilst the...
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