Video marketing is all the rage but crafting compelling and engaging videos is a task that defeats many marketers, and since video campaigns are often costly and time-consuming, there’s an even greater pressure to achieve performance and results. Video Marketing and Psychology We all probably have an understanding of the link between marketing and psychology...Continue Reading

Despite our position at the top of the planetary food chain, a 2015 study from Microsoft showed that the human attention span is actually shorter than that of a goldfish. It also showed that our attention span has decreased substantially from 12 seconds to around 8 between the years of 2008 and 2013. Whilst the...Continue Reading