Despite our position at the top of the planetary food chain, a 2015 study from Microsoft showed that the human attention span is actually shorter than that of a goldfish. It also showed that our attention span has decreased substantially from 12 seconds to around 8 between the years of 2008 and 2013. Whilst the...Continue Reading

Video has become an intrinsic component of the internet’s enormous content mass. The content creation landscape has shifted to accommodate this relatively new form of media with an estimated 74% of internet traffic today being video traffic. If you take Facebook, Twitter and Instagram into account, you can really see the full scale of video’s...Continue Reading