Despite the heavy digitisation of marketing and advertising, direct mail is personal, targeted and with its proven historical effectiveness, it has the sticking power of familiarity. In the marketing mix, direct mail becomes stronger when interlinked with other newer media forms, the most pertinent being video which has seen a meteoric rise to the top...Continue Reading

Video marketing is all the rage but crafting compelling and engaging videos is a task that defeats many marketers, and since video campaigns are often costly and time-consuming, there’s an even greater pressure to achieve performance and results. Video Marketing and Psychology We all probably have an understanding of the link between marketing and psychology...Continue Reading