In the era of modern content marketing, video has become a cornerstone for brands and businesses looking to increase their reach, awareness, leads and ultimately sales. It’s no wonder that the marketing world is now buzzing with guides, articles and research papers that cover every aspect of video. The effectiveness of video marketing is clearly...Continue Reading

From the simplicity of Google’s multicolour lettering to McDonald’s famous golden arches and Coca-Cola’s classic typography, visual branding has become synonymous with human culture. Whilst graphic and print design are generally known to be closely associated with marketing and advertising, exceptional design is more than simply a byproduct of business success, it drives it in...Continue Reading